If you are working in the media and entertainment industry and looking to make informed content decisions, looking at the demand data of TV shows like "Your Morning" can reveal valuable insights. Let's take a look at some of the ways that demand data can inform strategic decisions:
1. Content valuation: Parrot Analytics' content valuation system is based on demand data and it can reveal the dollar value contribution of any title, to any platform, in any region. With "Your Morning", for example, you can determine how much the show is worth to a platform in Canada based on its demand over the last 30 days.
2. Acquisition decisions: You can use demand data to determine which shows are on the rise, and which ones are declining. You can also look at which shows are most popular in a given market, and decide whether it would be worth acquiring the rights to air it in that region. In the case of "Your Morning", its demand spike in late February 2024 in Canada suggests that it may be a good time to acquire the show for Canadian viewership rights.
3. Programming decisions: You can look at demand data to gauge audience engagement, likelihood of subscriber retention, and even determine the optimal release strategy and pricing. For example, the demand for "Your Morning" has been increasing recently, and the show has higher demand than 94.6% of all news titles in Canada. These factors suggest that "Your Morning" may be a strong choice for a morning news and entertainment program.
4. Distribution decisions: Examining demand data for a TV series like "Your Morning" can also reveal information about the show's reach, and the potential need for localization and adaptation for international markets. For example, "Your Morning" has poor travelability, meaning that it has lower international demand relative to its home market. This information suggests that, if the show was to be distributed outside of Canada, it may require further localization for international markets.
5. Franchise and spin-off potential: Examining the franchisability (spin-off potential) of a show can reveal opportunities for further monetization of IP. Although "Your Morning" has poor franchisability, exploring the top 10 global markets where the show is most in-demand over the last 30 days can reveal potential spin-off opportunities in those regions.
In conclusion, demand data is a powerful tool that can be used to make informed decisions about content acquisition, distribution, programming, and valuation. By analyzing demand data for TV shows like "Your Morning", media and entertainment executives can gain valuable insights that can inform strategic content decisions.
