As an entertainment executive, analyzing and understanding audience demand data can greatly aid you in making more informed content, acquisition, distribution, and programming decisions. Take for instance the case of the TV series "24" for the month of January 2024 in Germany. By examining the demand data, you can gain several insights that can help you in decision-making processes.
One of the key advantages of demand data that can aid in decision-making is content valuation. Using demand data, you can assess how much a content is worth to a specific platform, revealing the dollar value contribution of any title, to any platform, in any region. This information can help you determine the ROI of a specific title for any given platform and assess a TV series' ability to drive subscriptions and mitigate churn.
Another use case of demand data is understanding the audience's taste clusters and determining the most popular genres in a particular region. This information can be leveraged by TV production companies and studios to develop and produce content that resonates with the target audience.
Demand data can also inform scalable concept testing, help with decisions concerning supply and demand, and uncover under-monetized titles. The data can provide insights into which elements of existing content fans like the most, which types of content exhibit opportunities for acquisition or production, and which markets show potential for content distribution opportunity.
In the case of "24," analyzing audience demand data across different dimensions provides useful insights into the show's potential, issues, and how it compares to other TV shows. Parrot Analytics' global Parrot Pulse measurement provides an independent measure of the show's global performance across six dimensions: Audience demand, travelability, longevity, momentum, franchisability, and reach.
Examining the show's audience demand data in different regions also provides useful insights into its potential and marketability in those regions. For example, analyzing the top 10 global markets where "24" has the highest demand over the last 30 days reveals where the show is most popular. You can also compare its performance on a 1-year rolling basis against the last 30 days to see if the show's popularity is increasing or decreasing.
Overall, analyzing demand data is a crucial step in making informed decisions in the entertainment industry. By using the insights provided by demand data, TV executives can evaluate content potential, fine-tune acquisition and distribution decisions, and optimize programming based on audience preferences.
