Using "American Idol" as an example, Parrot Analytics demand data provides insights to help TV executives make more informed decisions. By examining the demand data, executives can understand how the show is performing in Germany, as well as how it is performing internationally.
Demand data can be used to indicate how popular a TV show is by providing insights into how often it is searched for or discussed on social media. This information can be used to assess content valuation by understanding how much a TV show is worth to a platform or to an audience. For example, "American Idol" has 4.5 times the audience demand of the average show in Germany over the last 30 days, indicating that it is a valuable show for audiences and platform owners alike.
Demand data can also be used to assess how well a TV show is doing in comparison to other shows available on a given platform in a specific region. The popularity of the show in Germany can be compared to its popularity in other countries, giving an indication of how well it is received globally. For example, "American Idol" has a good demand level in Germany, but in its country of origin, the United States, it has an outstanding audience demand of 5.4x.
Moreover, demand data can provide insights into what viewers like and want to watch. For example, other shows that fans of "American Idol" enjoy include "The Simpsons", "America's Got Talent", and "Big Brother Canada". This information can be used to make informed decisions regarding content acquisition or production.
Furthermore, demand data can inform decisions about distribution and programming by identifying local market tastes and preferences. For instance, "American Idol" is most in-demand in various global markets. Poland is one country where it has good demand, and the same goes for France, Australia, the UK, Brazil, and the Netherlands. Germany is also a good market for "American Idol". This information is essential for understanding how to distribute "American Idol" to those areas with the most demand for the show.
Using demand data, executives can also identify the best approach to release and price a TV show effectively. For instance, Parrot Analytics demand data indicates that the demand for "American Idol" has spiked in late January 2024 in Germany. This information can help executives to release this show at the right time when viewing habits are most receptive.
Finally, demand data can help executives to quantify the platform-specific marginal revenue contribution and how a TV show drives engagement across the rest of the catalog. This data is relevant for assessing the potential return on investment in acquiring content or producing original content. For example, executives can calculate how much a TV show is worth to another streaming platform or estimate the ROI a particular title will bring on any given platform.
Ultimately, Parrot Analytics demand data can help execs make more informed decisions about content valuation, acquisition, distribution, programming, and marketing. By tapping into the insights that demand data provides, executives can optimize their catalogue of content, drive engagement, and grow their audience. In the case of "American Idol" in Germany, this show's data provides valuable insights that any executive can learn from.
