The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive in Germany who is contemplating whether to acquire, distribute, or invest in American Idol, a comprehensive analysis of its audience demand data is necessary. Firstly, the show's exceptional demand in Germany, 8.3 times larger than the average show in Germany, indicates that this show has mass appeal in the German market. This demand data can be used for content valuation and to determine how much to spend on content acquisitions or productions. Calculating the ROI for this series based on demand data can inform investment decisions.
The show's high travelability rating implies that it has excellent global potential, and it is likely that demand for this show is similarly high in other European countries where it has not yet been released. This data can be used to strategize on how to acquire and distribute content internationally. The momentum of "American Idol" is impressive, indicating that its audience is growing at an accelerating pace, a positive thing to consider when deciding whether to acquire or invest in a production.
The show's high franchisability rating indicates that there are potential spin-offs or franchise opportunities and that this has the potential to drive significant profits. Thus, television executives should explore other content to determine whether it has the potential for franchise potential or spin-offs.
It's worth considering the top 10 global markets where "American Idol" is most in-demand, which indicates an excellent performance in the United States, Canada, Norway, Australia, France, Bulgaria, the Netherlands, and the United Kingdom. This data tells executives that the show has the potential to be successful in these markets as well.
The use of Parrot Analytics' demand data can also be used to determine the best release strategies for this show. As an entertainment executive, your goal is to maximize revenue. This data can expediently inform decisions on platform-specific marketing, pricing, and release strategies to maximize revenue from American Idol.
In conclusion, the demand data for American Idol provided by Parrot Analytics offers an array of insights that can inform decisions and assist executives. Content valuation using demand data determines the dollar value contribution of the title and can help executives make informed acquisition or production investment decisions. The demand data helps acquire decision-makers to optimize marketing campaigns, determine the best release strategy, identify new opportunity markets for content distribution, and gauge the platform and network fit of the content.
American Idol's travelability to Germany in the last 30 days is 41%, which means that the audience demand for American Idol is 41% of the demand in its country of origin, United States. Click through to another market to discover how well American Idol travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s American Idol is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Idol, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Performance Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for American Idol in Germany. We provide our partners with valuable TV series insight to help them drive better and more informed content investment strategies. Contact us today to find out more.