As an executive working in the entertainment industry, you want to make informed decisions about how to spend your budget and acquire and distribute content that will perform well and keep your subscribers engaged. Parrot Analytics can help by providing you with the demand data to measure audience engagement across all platforms, which is an integral part of content valuation. Let's take a look at how demand can inform your decision-making process using the example of "Covert Affairs" in Germany in February 2024.
Content Valuation:
Using Parrot Analytics' content valuation system based on demand data, you can see that the demand for "Covert Affairs" is high, with 4.9 times the audience demand of the average show in Germany over the last 30 days. This information is crucial for content valuation as you can use demand to understand a title's dollar value contribution to a platform or streaming service. By determining how much revenue a specific title will bring in, you can make more informed financial investments in content and optimize your library's performance.
Acquisition Decisions:
If you are considering acquiring "Covert Affairs," demand data provides insight into the show's popularity, audience preferences, and market trends. For instance, looking at the top 10 global markets the show is in-demand in, you can see that it outperforms the average TV show in each of these markets. The United States has the highest audience demand at 4.9x, followed by Germany at 4.0x. You can use this data to decide if "Covert Affairs" aligns with your target audience and fits within your content strategy.
Programming Decisions:
Demand data can also help shape your programming decisions by providing information about audience preferences and market trends. The Parrot Pulse for "Covert Affairs" showcases its global performance, and you can use this information to determine the show's reach, affinity analysis, taste clusters, and overall momentum. You can use demand data to make decisions on scheduling, marketing campaigns, and programming mixes to boost engagement and viewership.
Distribution Decisions:
When it comes to distribution decisions, using demand data, you can gain insights into both home and international markets to help drive your distribution strategy. For instance, we know "Covert Affairs" has a travelability rating of okay across its global markets but has a 99% demand rating in the US, its country of origin. By analyzing demand trends and audience preferences for certain genres and shows in different markets, you can optimize your distribution efforts and ensure content is reaching the right audiences.
In summary, by using demand data to inform content valuation, acquisition, programming, and distribution decisions, you can create and distribute content that resonates with your target audience and delivers results while maximizing your return on investment.
