Are you an entertainment executive seeking ways to make better-informed content decisions for your OTT or SVOD platform? Parrot Analytics' demand data can help you achieve just that. In this article, we'll be using "Das Perfekte Dinner," a television series in Germany, as an example and how demand data can provide valuable insights for decision-making.
One key benefit of demand data is that it enables content valuation. By using Parrot Analytics' content valuation system, executives can find the dollar value contribution of any title for a streaming platform in a particular region. This information can help OTT platforms optimize their content investments, determine the ROI of specific titles, and assess a series' ability to drive subscriptions and reduce churn.
Now let's take a closer look at the demand data for "Das Perfekte Dinner" for December 2023 in Germany. Firstly, the show achieved outstanding audience demand, with a rate of 8.1 times the average show in Germany's audience demand over the last 30 days. Comparing it to its 90-day average demand, the audience demand for this show has been increasing recently. In December, "Das Perfekte Dinner" dropped in rank by 276 spots, but it still ranks in the 99.2nd percentile in the reality genre. This indicates that it has higher demand than 99.2% of all reality titles in Germany.
Looking at the Parrot pulse, we can see that "Das Perfekte Dinner" has poor travelability, which quantifies a show's international demand relative to its home market. However, its worldwide audience demand is okay, and its longevity, which measures how well audience demand is maintained over time, is also okay. Nonetheless, its momentum, the pace of growth, is poor. Finally, its franchisability, or a show's spin-off potential, and its reach, or the number of people expressing demand for a show, are both poor.
Comparing its performance on a 1-year rolling basis vs the last 30 days, the show's peak demand was 12.4 times the average over the course of the entire year, which decreased to 11.7 times the average in the last 30 days. This could be an indication that the show's popularity is decreasing.
By examining the top 10 global markets where "Das Perfekte Dinner" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. Germany is its number one market globally, with outstanding audience demand of 2.8x. Austria ranks second, where the show's demand is good, and the rest of the top global markets also show okay demand for the show.
In conclusion, demand data can provide entertainment executives with the information needed to make informed content decisions. Whether you're deciding on whether to acquire a new TV series, investing in content, or assessing a series' value to drive subscriptions and reduce churn, Parrot Analytics' demand data can help you make data-driven decisions that will lead to more successful outcomes.
