Understanding audience demand is key to making more informed content decisions, and "Das Perfekte Dinner" provides an excellent case study on how demand data can be used to gauge a show's performance and strategy.
Firstly, demand data can help in content valuation, by revealing the value contribution of a particular title to any platform in any region. In the case of "Das Perfekte Dinner," with its demand being 8.8 times the average show in Germany, it is likely that the show is a valuable asset for any platform in Germany. Looking at its peak demand over a year, it was 12.5 times the average while it was 11.2 times the average in the last 30 days, indicating its growing popularity.
Demand data can also inform programming and acquisition decisions. For instance, since demand for the show has been increasing recently, it could be worthwhile to invest in more episodes of "Das Perfekte Dinner" or create spin-offs from the show, depending on the context. Studying the metadata for the show can also help platforms contextualize the demand information gathered for different shows.
The spike in demand for "Das Perfekte Dinner" in mid-January 2024 could be leveraged to inform a marketing campaign ahead of a premiere, for example. Moreover, by assessing audience demand patterns, one can determine peak demand periods and release strategies.
Additionally, one can use audience demand data to create competitive benchmarking and enhance digital strategies. For example, by examining the top 10 global markets in which "Das Perfekte Dinner" is most in-demand, content strategists can identify which markets this show would be best positioned for, what type of content consumers in such markets prefer, and how this show compares to the competition already present in those markets.
To conclude, the demand data for "Das Perfekte Dinner" highlights the various ways in which demand data can be used to help entertainment executives make more informed decisions about the content they produce, distribute or acquire.
