As an entertainment executive, you need to identify hit shows that will boost your platform's revenue or brand image. In this regard, demand data can be incredibly valuable in informing your content, acquisition, distribution, and programming decisions. For example, you could use demand data to evaluate the performance of a show like "Fleabag" in Germany.
First, you could use demand data to determine the economic value of the show. By analyzing the show's global audience demand and supply, you can obtain a dollar-value contribution of the series to any platform in any region. In case you are considering acquiring or financing the show, Parrot Analytics content valuation system could help assess the estimated ROI the show's acquisition would bring to your platform.
Additionally, you could use demand data to evaluate the show's performance relative to the market average. For instance, "Fleabag" has 4.5 times the audience demand of the average show in Germany over the last 30 days. This means that compared to other shows, "Fleabag" has a high level of demand. Moreover, "Fleabag" ranks in the 97.4th percentile in the comedy genre in Germany. It means that "Fleabag" is more in-demand than 97.4% of all comedy titles in Germany.
Additionally, you could leverage demand data to make programming decisions. For example, by examining the top 10 global markets where "Fleabag" is most in-demand, you can evaluate the show's hit potential in different regions. This can inform your programming decisions if you target those markets with the show. Additionally, you can uncover what genres are resonating with your audience in specific geographical locations, helping make decisions that can increase engagement and retain customers.
Furthermore, examining demand data for a show like "Fleabag" can also provide insights into the performance of similar content. By looking at the titles fans of “Fleabag” also enjoy, such as "Succession," "Rick And Morty," and "The Handmaid's Tale," would enable you to identify new content acquisition opportunities for similar, popular content.
Lastly, with demand data, you can assess the show's upside potential for the future. In the case of "Fleabag", the show's outstanding travelability, longevity, momentum, franchisability, and reach indicate the show's growth potential in new and international markets. If it is well-targeted and promoted to those markets, "Fleabag" can significantly contribute to revenue growth.
In conclusion, an understanding of demand data and performance metrics such as those found in analyzing "Fleabag" for Germany can inform better-informed business decisions for content and programming executives. It can also enable better evaluation of revenue-generating opportunities for content, content acquisitions, distribution, and programming, ultimately making your platform or production more profitable and relevant to its audience.
