As an entertainment executive, "Grand Designs New Zealand" offers several insights for content, acquisition, and programming decisions through demand data.
Content Valuation: An important consideration for any streaming platform is content valuation. Using demand data from Parrot Analytics' content valuation system allows you to determine how much a show is worth. "Grand Designs New Zealand" consistently demonstrated strong demand in Germany, as shown by its 7.5 times demand over the average show. This content valuation system helps in finding the value of a series towards the platform over time.
Audience Demand: The most significant insight we can get from "Grand Designs New Zealand" is to understand how to respond to audience demands. By examining how much a show is in-demand among a particular market, we can get insights for programming, acquisition, and content decisions. In January 2024, "Grand Designs New Zealand" had a notably high demand of up to 4.6 times the average in Germany, ranking it at the 99.5th percentile in the documentary genre.
Performance Indicators: We can also use demand data to gauge the performance of "Grand Designs New Zealand" in different dimensions such as Momentum and Longevity. The analysis shows that its demand is increasing recently, but it had a considerable decrease in Germany by 68.5% during January. Measures like Franchisability and Travelability also affect the global performance and explore international demand relative to its home market. The good momentum that the show has in Germany implies that the marketing campaign was effective and resonated well among the target audience.
Regional Demand: Content creators and executives can use regional insights to focus on production areas where demand is high. The show has higher demand than 99.5% of all documentary titles in Germany, which could signal opportunities to produce documentaries based on German culture or its people's interests.
Comparison: It's always wise to compare the performance of a series over time, considering the peak demand and the extended average demand. For instance, "Grand Designs New Zealand" peaked at 10.8 times the average demand in January compared to the entire year, which indicates increasing popularity. Comparing the show's demand across the top 10 global markets in the last 30 days reveals that it outperforms the average TV show demand (1x) in every region, with Germany being the number one market globally.
Target Audience Interests: Understanding which shows the target audience typically watches and preferences helps in developing both acquisition and programming decisions. The fans of "Grand Designs New Zealand" also happen to like shows such as "The Voice (US)" and "The Flash," which are hugely popular amongst younger audiences. This data implies that if you want to appeal to similar targets, such shows should be on the acquisition or programming list as well.
In conclusion, examining demand data is crucial for executives and industry players for investment in a particular show, content acquisition, and programming, franchisability, and target audience interests. "Grand Designs New Zealand" has provided valuable insights to aid strategic decisions across various dimensions, and the Parrot Analytics demand data system provides details about a show's performance across different categories for executives to access.
