As an entertainment executive, leveraging demand data can inform content, acquisition, distribution and programming decisions. Parrot Analytics provides global content demand data to help make informed decisions. Let's examine how Parrot Analytics' demand data can help in strategic decision making. We will use the TV series "Grand Designs New Zealand" in Germany as an example and answer some of the key questions that were mentioned at the beginning.
Content valuation: "Grand Designs New Zealand" has a demand that is 3.6 times the audience demand of the average show in Germany over the last 30 days, indicating that this show has good demand. This data can inform its valuation, and using Parrot Analytics content valuation system further reveals the dollar value contribution of the show to any platform in any region. Additionally, this system can reveal the baseline value of the title and assess its ability to drive subscriptions and mitigate churn.
Subscriber acquisition and retention: When it comes to subscriber acquisition, entertainment executives can use "Grand Designs New Zealand" data to determine whether the title has the potential to attract new subscribers to their platform due to its higher demand. Likewise, they can utilize demand data to identify which content to acquire to increase engagement and retain viewers based on audience preferences. Using "Grand Designs New Zealand" data, executives can assess what titles to buy if they want to keep their current audience interested and satisfied.
Supply and demand: Demand data can help match content buyers with the right content by identifying what type(s) of content provide an opportunity to acquire or produce. Evaluating "Grand Designs New Zealand," executives can see that this type of documentary genre TV series has higher demand than 98.2% of all documentary titles in Germany, making it a good fit for those looking to buy content in this genre.
Optimal release strategy and pricing: Entertainment professionals can determine the best release strategy and pricing for their content by using demand data. For instance, "Grand Designs New Zealand" experienced a demand spike in mid-March in Germany, indicating that the show's release strategy may have played a role in its increased demand.
Franchisability: Entertainment executives can utilize demand data to determine how they can further monetize their show's IP through spin-offs or franchises. For "Grand Designs New Zealand," this data shows that its franchisability (spin-off potential) is poor and that it has lower international demand relative to its home market in New Zealand.
In summary, Parrot Analytics provides industry professionals with demand data that informs content valuation, subscriber acquisition and retention, supply and demand, optimal release strategy and pricing, franchisability, and other pertinent information. Using "Grand Designs New Zealand" data, entertainment executives can make informed decisions when it comes to their content portfolio and the best strategies to achieve their business goals.
