As an entertainment executive, you can use the Parrot Analytics demand data to make informed content acquisition, distribution, and programming decisions. The case study of "Great British Menu" in Germany for the month of February 2024 provides valuable insights.
Firstly, content valuation uses demand data to assess the dollar value of a title. Parrot Analytics' content valuation system is powered by global content demand and supply. This system can reveal the dollar value contribution of any title, to any platform, in any region. For instance, "Great British Menu" has three times the audience demand of the average show in Germany in the last 30 days. This data can inform the value of the content for any platform to acquire or distribute.
Secondly, demand data can reveal the popularity of a show globally, and its potential for travelability. "Great British Menu" ranks highest in the United Kingdom, followed by Sweden, and then Germany. The demand for "Great British Menu" in Germany is 50% of the demand in the UK, revealing the show's poor travelability. This data can guide content producers on how to produce or acquire content with global appeal.
Thirdly, demand data can help with subscriber acquisition and retention. Knowing the titles that fans of a particular show like can help a platform retain its current audience and attract new subscribers. In the case of "Great British Menu," titles such as "MasterChef UK: The Professionals" and "The Great British Bake Off" are among the titles popular among its fans.
Fourthly, demand data allows content creators to judge the effectiveness of their marketing campaigns. In the case of "Great British Menu," demand spiked in late February 2024 in Germany, indicating that the marketing campaign for the show was effective.
Finally, demand data can help you make programming decisions concerning the type of content with the potential to attract a specific audience. Knowing the most popular genres in a market and the titles resonating with the current audience can guide programming decisions.
In conclusion, Parrot Analytics' demand data provides entertainment executives with valuable insights into content valuation, global demand, subscriber acquisition and retention, marketing effectiveness, and programming decisions. Analysing shows such as "Great British Menu" in Germany for the month of February 2024 provides entertainment executives with a snapshot of the potential of demand data in making informed content acquisition, distribution, and programming decisions.
