Demand data is an essential tool that can help entertainment executives make informed decisions when it comes to content, acquisition, distribution, and programming decisions. By analyzing the demand data for a particular show like "Grimm," we can draw valuable insights that can help these executives determine the value of a show and its potential for success.
For instance, using demand data, executives can answer core questions related to content valuation. For example, they can determine how much a show is worth, how much its value is driven by demand for a particular star, and how effective it is in reducing churn or driving subscriptions. Through Parrot Analytics' content valuation system, executives can see the dollar value contribution of any title to a platform in any region based on global demand data.
In terms of decision making, the demand data for "Grimm" reveals that the show has a strong audience demand, with 3.6 times the audience demand of the average show in Germany over the last 30 days. Only 8.6% of shows have this level of demand. However, demand has been decreasing recently, down from 4.3 times the average over the last 90 days.
Executives can use demand data to tailor their programming decisions to ensure they appeal to the right audience by analyzing the show's genre and the interests of viewers who engage with this show. For example, they can compare the show's audience preferences with other shows that appeal to the same interests, such as "Doctor Who (2005)," "The Expanse," or "The Walking Dead."
Further, demand data allows execs to identify opportunities for additional revenue streams for the show through franchise development or spin-offs, thanks to outstanding franchisability. It also displays "Grimm" has good travelability, outstanding longevity, momentum, and reach, which indicates that the show has promising potential to continue hitting high levels of demand across international markets.
Finally, executives can also use demand data to inform strategy and business decisions related to supply and demand, value proposition, and consumer behavior. Using demand data can help them answer the question of why the show's popularity has decreased in the past month, or why it spiked in popularity in late December 2023 in Germany.
In conclusion, demand data can help executives across the entertainment industry make informed decisions when it comes to content valuation, acquisition, distribution, and programming. Using Parrot Analytics' content valuation system to analyze "Grimm's" demand data, entertainment executives can target their programming and engagement strategies toward the right audiences, develop new revenue streams, and identify promising opportunities for success.
