As a TV executive, you might be interested to know that demand data can be used to make more informed content decisions by providing insights on how well the show is doing and revealing insights about the show's audience. For instance, for a show like "Halt And Catch Fire", we can see that it has an audience demand that is 2.2 times the average show in Germany for the last 30 days. This means that demand for this show is good compared to its peers, but demand for the series has been decreasing recently. This might imply that the show is not as popular as it once was.
You might also be interested to know that demand data can be used to help in acquisition decisions by comparing the demand for the show in different regions, which will enable you to identify opportunities for growth. For example, the Parrot Pulse for "Halt And Catch Fire" provides an independent measure of its global performance across six dimensions. From this, we can see that the worldwide audience demand for the show across all platforms is good, whereas its travelability (international demand relative to its home market) is okay when compared to other titles in the same genre. The demand for the show in Germany was 26% of the demand in its country of origin, the United States.
Furthermore, demand data can help in distribution decisions by providing insights on which platforms to target for distribution of content. For instance, "Halt And Catch Fire" has higher demand in the United States, Canada, France, Spain, the United Kingdom, Australia, Brazil, Hungary, and Germany than the average TV show in each of these countries. Demand data can also be used to help with programming decisions, such as assessing a TV series' ability to drive subscriptions and mitigate churn. By examining the top 10 global markets where "Halt And Catch Fire" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. The United States is "Halt And Catch Fire"'s number one market globally. The show achieved outstanding audience demand of 4.4x in the United States, which might suggest that focusing marketing efforts on the United States might be more effective.
Content valuation is another area where demand data is useful. Using demand data, you can calculate the ROI a specific title will bring for any given platform. It can also be used to assess a TV series' ability to drive subscriptions and mitigate churn. In the case of "Halt And Catch Fire", theories can be derived about the value of this series by understanding how it is doing on a rolling year basis. On a rolling year basis, the show's average demand was 2.9 times the average title, compared to 2.2 times the title average for the last 30 days, which indicates that it has decreased in popularity over the last year. If you want to know how much a show is worth, demand data can be used to assess the baseline value of a title.
To sum up, demand data can be leveraged to help executives make more informed acquisition, distribution, content, and programming decisions. "Halt And Catch Fire" serves as an interesting case study that shows how a show's demand can provide useful insights both globally and locally. The show's performance on a rolling year basis and over the last 30 days can be used to assess its current popularity and predict its trajectory in the future.
