For entertainment executives looking to make more informed content decisions, demand data is an essential tool. One example of how demand data can be used is through the analysis of "Jimmy Kimmel Live" in Germany for the month of January 2024.
First, demand data can be used to assess the show's value to a platform. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region. With "Jimmy Kimmel Live" having an outstanding audience demand in Germany, this show's contribution to a platform's value can be quantified.
Another way demand data can help in making content acquisition decisions is by revealing what content is most popular in specific markets or globally. By examining the top 10 global markets where "Jimmy Kimmel Live" is most in-demand, executives can gain insight into the type of content that resonates with audiences.
Demand data, specifically travelability, can also be used to inform distribution decisions. For "Jimmy Kimmel Live", the show's worldwide audience demand across all platforms is outstanding, while its travelability is also outstanding. The show's demand in Germany was 44% of the demand in its country of origin, the United States, indicating that it has a strong international appeal.
For programming decisions, demand data can be used to assess the performance of a show over time. With "Jimmy Kimmel Live" having exceptional longevity and momentum, executives can be confident that the show will continue to draw in audiences. Additionally, the demand spike in late January shows that specific events can have a significant impact on a show's popularity.
Finally, demand data can be used to inform marketing decisions. By examining the show's top fan overlaps, executives can determine what other titles and brands can be involved in cross-promotion and partnerships to expand the show's audience.
Overall, demand data provides executives in the entertainment industry with key insights necessary to make more informed content, acquisition, distribution, programming, and marketing decisions. The exceptional performance of "Jimmy Kimmel Live" in Germany and other markets around the world demonstrates the usefulness of demand data in driving effective decision-making.
