Entertainment executives making content and acquisition decisions can utilize demand data to gain insight into what content their target audience is engaging with and how they can scale their library of content. For instance, if you are a content distributor, you can utilize demand insights into "Kaguya-sama: Love Is War," to determine how to best exploit its popularity in Germany and other countries effectively.
The demand data for "Kaguya-sama: Love Is War" in Germany over the last 30 days shows that it has 5.8 times the audience demand of the average show in Germany, and it has been increasing in demand. Furthermore, it ranks at the 99.1th percentile in the romance genre in Germany, meaning it has higher demand than 99.1% of all romance titles.
By examining the show's audience engagement in different markets, one can identify the show's highest performing markets. In this case, the United States is "Kaguya-sama: Love Is War"'s number one market globally, with outstanding audience demand of 10.5x. This data can help a TV series financing company/OTT platform determine how much to spend on content and assess a TV series' ability to drive subscriptions and mitigate churn.
Additionally, understanding the show's travelability, longevity, momentum, franchisability and reach can help an entertainment executive make strategic decisions. In this case, the worldwide audience demand for "Kaguya-sama: Love Is War" across all platforms is outstanding, travelability is good, longevity is outstanding, momentum is exceptional and franchisability (spin-off potential) is good. On the other hand, its reach is only good, meaning that while it is popular, it may not be as widely popular as some other shows.
Demand data on other shows that "Kaguya-sama: Love Is War" fans are interested in offers some insight into what other content is performing well and how best to target fan bases. For instance, Ascendance Of A Bookworm (本好きの下剋上)", "Attack On Titan (進撃の巨人)", "Aharen Is Indecipherable (阿波連さんははかれない)", among other titles, may help target audiences that are also interested in these shows.
Language and cultural differences between regions can impact content's popularity, and demand data can help entertainment executives understand these nuances better. Furthermore, it can help them make informed decisions on how to release content, when and where to schedule it, and how to adapt and market it for specific markets. For example, looking at the spike in demand for "Kaguya-sama: Love Is War" in late January 2024 in Germany suggests there may have been a particular event or holiday that led to the spike.
Ultimately, the show's performance over the last 30 days also indicates an increase in popularity, indicating that its value is likely to increase and that it could be a valuable asset to an OTT platform or content distributor. In conclusion, demand data offers valuable insights to various key players within the entertainment industry and can help them make more informed programming, content, distribution, and acquisition decisions.
