If you are an entertainment executive and you want to make informed decisions about content or acquisition, or programming, you need to be aware of the power and insight demand data provides. Let's look at how demand data for the show "Kaguya-sama: Love Is War," in Germany in February 2024, can help you make more informed decisions in the entertainment industry.
Firstly, we can use the demand data to calculate the value of the show on any given platform. Parrot Analytics' content valuation system is driven by global content demand and supply, and it enables executives to calculate the show's value contribution to their platform across any region. For instance, given that the show has 4.3 times the audience demand of an average show in Germany over the last 30 days, we can conclude that the show's value to a German platform is above average.
Secondly, you can use demand data to better understand your audience's tastes and preferences. By examining the shows that are most popular with "Kaguya-sama: Love Is War" fans, we can broadly identify the range of programs that appeal to that particular audience type—romantic comedies, action, shonen, and seinen genres. This information can help you source and deliver content that resonates with this audience. It can also aid distribution decisions by selecting an appropriate region for the content, given the specific target audience demand for the show in that region.
Thirdly, demand data can inform marketing decisions before or following a series release. By conducting an affinity analysis, you can identify the best brands or talents to partner with to expand your audience for any specific show. The demand data can also help optimize marketing campaigns ahead of premiere, such as identifying key themes or necessary adjustments to broaden the audience's demography for the said show.
Fourthly, demand data enables competitive benchmarking with other titles in the same genre. Comparing the performance of "Kaguya-sama: Love Is War" in Germany against other romance titles allows executives to evaluate the show's performance against other shows on the market. Given the show's high ranking in Germany and the peak rank of 376 and its outstanding performance in other regions like the United States, Poland, Brazil, Netherlands, Canada, France, Japan, China, and the United Kingdom over the last 30 days, this could be valuable information to have when considering other romance titles' acquisition or production.
Fifthly, demand data for the show in Germany reveals important trends over time. As per data, the demand for "Kaguya-sama: Love Is War" has been decreasing recently, and the peak demand of the last 30 days has been slightly lower compared to the peak demand of the previous year. This decline in the show's popularity could inform business decisions like evaluating contractual renewals, assessing the future of the show, or aid in planning strategic withdrawal of the show from that particular market.
In conclusion, entertainment executives can use demand data, as demonstrated by the case of "Kaguya-sama: Love Is War" in February 2024 Germany to make more informed content, acquisition, distribution, and programming decisions. Understanding audience tastes and preferences, assessing the value contribution of content to the platform, charting marketing strategies ahead of release, competitive benchmarking, and monitoring trends over time will ultimately lead to more effective business decisions and growth in the entertainment industry.
