As an OTT platform executive, the demand data for "Kim Possible" in Germany during December 2023 can be used to make more informed acquisition decisions and programming decisions.
Firstly, examining the demand data can reveal the dollar value contribution of "Kim Possible" to any platform, giving insight into how much should be spent on acquisition and the ROI a specific title will bring. Parrot Analytics content valuation system can estimate the value of exclusivity and a content library to a platform over time.
Furthermore, the metadata on the show can be used to inform programming decisions. For example, "Kim Possible" has a total of 98 episodes over four seasons, indicating a potential for a binge-worthy viewing experience. Since demand data reveals the show has been maintaining audience demand over time, acquiring the entire four seasons could help satisfy the demand of the current audience, as well as attract new subscribers to the platform.
The demand data also reveals the genres that are current hit-ers with the German audience. The show ranks at the 94.2th percentile in the comedy genre, indicating that comedy shows are in high demand currently. This insight could inform future programming decisions as OTT executives could look out for comedy shows that are likely to do well in Germany.
The top 10 global markets with the highest demand for "Kim Possible" in the last 30 days reveal that the show is outperforming the demand of the average TV show in each of these markets. This information could help inform the distribution decision-making process, such as the most appropriate regions to distribute the show in.
The metadata also provides information about the show's franchise potential. Its franchisability is okay, indicating that the show could potentially have spin-off opportunities. This information could interest TV series financing companies and entertainment talent agencies looking to capitalize on the show's existing audience base.
Lastly, the demand data on "Kim Possible" reveals that the show had a spike in late December 2023 for Germany, indicating potential for successful marketing campaigns around the show. Therefore, the OTT platform executive could optimize marketing campaigns around the show's peak demand period to increase engagement with the audience and keep them subscribed to the platform.
In conclusion, demand data plays a critical role in helping OTT platform executives make more informed content, acquisition, distribution, and programming decisions. The demand data for "Kim Possible" in Germany in December 2023 provides valuable insights that can inform strategic decision-making processes.
