As an entertainment executive, demand data is essential to informing your content, acquisition, distribution, and programming decisions. Let's take a look at how demand data for "Kim Possible" in Germany for the month of February 2024 can provide insights to help you make informed decisions.
Content Valuation:
Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. According to the demand data, "Kim Possible" has 3.2 times the audience demand of the average show in Germany over the last 30 days. The show achieved the peak rank of #700 in Germany, indicating good demand. Furthermore, "Kim Possible" has higher demand than 95.3% of all comedy titles in Germany, showcasing its value as a comedy title on the platform.
Programming Decisions:
Demand data for "Kim Possible" in February 2024 reveals that its demand was decreasing, indicating that if you have licensed the show, it may be time to rethink your marketing strategy to get the show's demand back to its normal levels. On the other hand, we find that there was a spike in demand in late February 2024 for the show. This sudden demand change can inform programming decisions by introducing reruns of "Kim Possible" or even scheduling a marathon for fans who can rewatch their favorite episodes.
Acquisition Decisions:
By examining the top 10 global markets where "Kim Possible" is most in-demand over the last 30 days, we find that it outperforms the demand of the average TV show (1x) in each of these markets. The United States is "Kim Possible"'s number one market globally, where it achieved outstanding audience demand of 3.1x. Ranked second is Germany, with good demand, followed by Canada and the Netherlands with good demand. If you're looking for a popular animated series to acquire, "Kim Possible" may be a good choice for your platform based on its global demand.
Distribution Decisions:
Travelability measures a show's international demand relative to its home market, and for "Kim Possible," it has a good travelability score. Although the show's demand in Germany was 38% of the demand in its home market, the United States, the show can still be a good fit for international distribution by looking at its travelability rating and demand in other countries like Canada, the Netherlands, Russia and the UK.
Longevity:
According to demand data, "Kim Possible" has maintained outstanding audience demand over time, showcasing its longevity in the market. Its steady demand suggests that the show has built a dedicated fanbase that constitutes a significant audience, making it a valuable show for programming or acquisition decisions.
In conclusion, demand data for "Kim Possible" in Germany can be used to make better content, acquisition, distribution, and programming decisions. By examining its peak rank, genre ranking, travelability rating, demand over time, and global performances, entertainment executives can better understand the value of the show and make informed decisions.
