As an entertainment executive, there are a variety of questions you may have concerning a TV show's performance and its potential impact on your business. Parrot Analytics, using demand data, provides answers to such questions, which can help you make more informed decisions. For instance, demand data can help you assess content valuation and tell you how much a particular show is worth, reveal the dollar value contribution of any title to any platform, and tell you how much you should consider spending on a particular piece of content.
Using demand data to look at the case of "Kindaichi Shounen No Jikenbo Returns" in Germany in December 2023, there are several insights that such data can provide. Firstly, the demand is excellent compared to the average TV show in Germany over the last 30 days, which is 3.0 times higher. Only 8.6% of all TV shows have achieved this level of demand, and it has been trending upwards lately. This information can be useful in programming decisions to prioritize shows that have an increasing demand and use it to attract the target audience.
Secondly, demand data shows that "Kindaichi Shounen No Jikenbo Returns" ranks at the 95.3rd percentile in the crime genre, meaning it has higher demand than 95.3% of all crime titles in Germany. Knowing this information, one can use it to inform acquisition decisions for content at a genre level, such as crime titles, and then look for titles that match or surpass the percentile of demand achieved by "Kindaichi Shounen No Jikenbo Returns."
Thirdly, the show's popularity increases the potential for it to resonate in multiple markets, and its demand in Germany provides an insight into how it can perform when introduced to other markets. Knowing that it performed well in Japan, the United States, and several other countries globally, the show can potentially travel well. Therefore, such information can help in distribution decisions to decide which markets to invest in and how much.
Finally, the data on the performance of "Kindaichi Shounen No Jikenbo Returns" provides insights on audience behavior and preferences. By looking at shows that have a similar demand pattern, one can identify which partnership deals they need. This insight will inform a talent agency concerning a show's talent, brand partnership, to help expand the show's fanbase, and help the production company to target the right markets that have a keen interest in a specific genre.
In conclusion, demand data is a crucial tool that can provide insights when making content, acquisition, distribution, or programming decisions. As seen in the case of "Kindaichi Shounen No Jikenbo Returns," executives can use demand data to measure content valuation, optimize marketing strategies, assess the potential of spin-offs or franchises, and understand audience preference colors and recently emerging trends.
