For entertainment executives working at OTT platforms, content distributors, or TV production companies, demand data can provide valuable insights into audience preferences and new opportunities. Taking the example of "LEGO Ninjago: Masters Of Spinjitzu," the demand data for the show's performance in Germany in December 2023 can help TV executives make informed content decisions and acquisition decisions.
One key piece of information provided by demand data is an assessment of the show's value in terms of content valuation. By analyzing the demand data for "LEGO Ninjago: Masters Of Spinjitzu," content creators can gain insights into how much their content is worth in the German market and globally. The show's 4.6 times higher demand compared to the average show in Germany over the last 30 days indicates content valuation is good. Content creators can use this information to determine how much to spend on producing or acquiring new content.
Demand data can also inform programming decisions, as it provides insights into what audiences want to watch and what genres are popular. By examining the show's performance against other comedy titles in Germany, we see that it ranks at the 97.5th percentile in the comedy genre. Content creators can use this information to tailor their programming strategy by focusing on creating or acquiring comedy content that resonates with German audiences.
Additionally, demand data can help entertainment executives identify new acquisition or distribution opportunities. By examining the show's performance in the top 10 global markets where it is in-demand, it outperforms the demand of the average TV show in each of those markets. This highlights the potential to acquire or distribute the show in those markets to grow their audience base.
Demand data can also inform marketing strategy decisions. The show's demand spike in late December 2023 in Germany could be linked to a specific marketing campaign, event or release strategy by the producers. Executives working at content distributors or TV networks can optimize their marketing strategy based on the show's demand data.
Finally, demand data can enable executives to quantify a specific title's ROI, assess its ability to drive subscriptions or mitigate churn. By analyzing the show's sustained demand over time using the longevity metric, content creators can identify titles that can rely on their sustained demand and require less marketing spend, as such titles have higher potential to retain audience.
Overall, demand data provides valuable insights that can help entertainment executives across the industry make data-driven decisions to remain competitive.
