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Maximizing Audience Demand: Analyzing 'LEGO Ninjago: Masters Of Spinjitzu' in Germany with Parrot Analytics

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Parrot Analytics Insights - January 2024

For entertainment executives making content decisions, understanding audience demand is crucial for determining the value of a title. By analyzing demand data for "LEGO Ninjago: Masters Of Spinjitzu" from Parrot Analytics, we can gain insights into how the show is performing in Germany.

Firstly, with 5.9 times the audience demand of the average show in Germany over the last 30 days, demand for "LEGO Ninjago: Masters Of Spinjitzu" is good. This means the show is more popular than many other titles currently available in the German market. Comparing the show's demand over the last 30 days to its demand over the last 90 days, we see that demand for this show has been increasing recently.

Executives can also look at the show's rank in the market. In January, "LEGO Ninjago: Masters Of Spinjitzu" achieved the peak rank of #425 in Germany, indicating a good level of performance in the market. However, we also learn that the show dropped in its rank by 265 spots during January, suggesting declining interest or new programming competition.

Finally, executives can examine the Parrot Pulse, which provides an independent measure of the show's global performance across six different dimensions. "LEGO Ninjago: Masters Of Spinjitzu" is performing well worldwide, with outstanding demand in terms of travelability, which measures a show's international demand relative to its home market. The show's longevity, momentum, franchisability, and reach are all categorized as either good or outstanding.

By analyzing the top 10 global markets where "LEGO Ninjago: Masters Of Spinjitzu" is in-demand, executives can also gain an understanding of which markets are contributing most to the show's success. For example, the United States is the show's number one market globally, with outstanding audience demand, while Poland is ranked second with good demand.

Using this information, executives can make more informed decisions when it comes to content valuation, programming, or acquisition decisions. For example, executives could consider investing in similar shows that are also popular with fans of "LEGO Ninjago: Masters Of Spinjitzu," such as "The Amazing World of Gumball" or "Pokémon". This data can also help executives tailor marketing decisions, such as the best release strategy for the content and which region has the highest demand for the content.

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