If you're working at an OTT platform or linear network, you might be wondering how to make more informed programming decisions. Demand data can help you determine which shows to feature and which time slots are best for your audience. For example, "Letterkenny" has 10.2 times the demand of the average show in Germany over the last 30 days, indicating that it could be a strong programming choice for that market. "Letterkenny" achieved the peak rank of #101 in Germany, and during December, audience demand increased in Germany by 40.0%.
If you work for a TV series financing company or studio, content acquisition questions might dominate your strategic decisions. Demand data can help you to make more informed content acquisition decisions by providing a way to compare the value of potential acquisitions. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. For instance, "Letterkenny" has higher demand than 99.3% of all comedy titles in Germany, indicating that it has significant value for German audiences.
If you work for an entertainment talent agency or TV production company, you might be interested in exploring opportunities to create derivative products such as spin-offs or merchandise. "Letterkenny" has good franchisability, indicating that there may be opportunities to leverage the show's popularity for other products. For instance, by examining the top 10 global markets where "Letterkenny" is most in-demand over the last 30 days, we find that the show is outperforming the demand of the average TV show in every market, indicating a potentially strong global audience for spin-offs or merchandise.
If you work for a content distributor, it can be useful to understand which shows will resonate with audiences in different markets to optimize your content offerings. For example, "Letterkenny" has high demand in markets outside of its country of origin, such as Germany, indicating that it may also be popular in other international markets. By examining which genres are resonating most with current audiences, distributors can assess which shows are most likely to attract new subscribers to their SVOD service.
Lastly, if you work for a pay TV network, subscriber retention and acquisition might be your top priority. By analyzing demand data, you can determine which titles will be most effective in retaining your current audience and attracting new subscribers to your platform. For "Letterkenny", demand is outstanding in Canada, the United States, Australia, the United Kingdom, the Netherlands, Germany, New Zealand, and France, indicating that these markets may be particularly valuable for subscriber acquisition and retention.
