Demand data can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. This is exemplified by the analysis of "Letterkenny" in the month of January 2024 in Germany.
One use of demand data is content valuation. Demand data gives an economic valuation of the contribution of a title to a platform, which can inform content acquisition and budget allocation decisions. For example, "Letterkenny" had outstanding audience demand in January 2024 in Germany, with the demand being 8.5 times the average show in the country over the last 30 days. This level of demand places "Letterkenny" in the 2.7% percentile of TV shows. The show's travelability - its international demand compared to its home market - is good, according to the Parrot Pulse report, which can inform decisions on global expansion.
Demand data also helps platforms understand audience preferences and behavior. The analysis of "Letterkenny" reveals that it performed outstandingly in the comedy genre in Germany during that month. This data can help TV producers, studios, and networks refine their show concepts, cast and renegotiate talent contracts, select brands to partner with, and optimally time their marketing campaigns for the release of their content. It also enables benchmarking against rival shows, understanding under-monetized titles, and identifying whitespace opportunities for distribution.
Moreover, demand data tells entertainment executives which titles are more likely to drive subscription and retention. With an increase of 20.3% in audience demand for the show in Germany during January, executives can note that the show's momentum is outstanding and that this show's longevity in maintaining audience demand is also outstanding, which can help inform decisions about content commissioning and renewal.
Finally, using the demand data in the analysis, executives can determine which regions have the most demand for a particular title, which can initiate conversations on localized content acquisition and availability, aided by the understanding of genre trends to attract the desired audience's attention.
In conclusion, demand data is a valuable tool for TV executives in making more informed and profitable content, acquisition, distribution, and programming decisions. With demand data, they can quantify a show's monetary value to any platform in any region, understand audience preferences and behavior, drive subscription and retention, inform localized content acquisition, and understand franchise potential, as well as choosing an optimal release strategy and pricing.
