If you're in charge of content acquisition or programming for a streaming platform, then demand data can offer you invaluable insights. Take the South Korean drama series "Live", for example - we can see from audience demand data in Germany that it has been performing well. With demand 6.7 times the audience demand of the average show in Germany over the last 30 days, "Live" is clearly in high demand. Only 8.6% of all TV shows have this level of demand, making "Live" a promising candidate for acquisition or licensing.
Content valuation is also an important aspect to consider for OTT or SVOD platforms. In this case, using demand data can help to determine the monetary value of a title. By using Parrot Analytics' content valuation system, you can calculate the ROI a specific title will bring to any given platform. Furthermore, using demand data can help to assess a TV series' ability to drive subscriptions and mitigate churn. Knowing how much a show is worth, or how much of its value is driven by the demand for a specific star or genre, can inform business decisions related to content acquisition and distribution.
If you're interested in expanding globally, demand data can also provide insights into where you should focus your efforts. In the case of "Live", we can see that Indonesia is the show's number one market globally. The show achieved outstanding audience demand of 6.7x in Indonesia. Other markets where the show has performed well include Malaysia, the United States, South Korea, India, Russia, the Philippines, and Pakistan.
Moreover, demand data can help to optimize marketing efforts ahead of premiere. Affinity analysis could be used to identify the best talent or brand to partner with to expand your audience, and to determine which TV shows will help you to acquire or retain subscribers. In addition, demand data could be used to uncover under-monetized titles and new opportunity markets for content distribution.
Overall, demand data can provide entertainment executives in all areas of the industry - from financing companies and talent agencies to studios and content distributors - with the insights they need to make informed content, acquisition, distribution, and programming decisions.
