With the help of demand data, entertainment executives can make informed content decisions that align with audience preferences. In particular, assessing how demand relates to content valuation can identify a show's worth to a platform. Let's use "Loki" as an example to highlight some of the ways that demand data can be used to inform decision making.
One crucial area where demand data can be used is in content acquisition. Specifically, assessing the demand for "Loki" in different markets across the world can help entertainment executives make more informed decisions when acquiring content for their platforms. As per our analysis, "Loki" outperforms the demand of the average TV show (1x) in all the top 10 global markets where it is most in-demand. As such, acquiring this title for a platform would very likely attract a significantly higher number of subscribers. Furthermore, assessing whether the show has franchise or spin-off potential can help executives monetize the IP in new ways.
Another area in which executives can leverage demand data is programming decisions. Evaluating the demand trend of "Loki" over time can highlight whether it is still popular and engaging for audiences. In the case of "Loki," the show's audience demand decreased in Germany by 13.5% in January 2024, but its longevity and momentum are still at an exceptional level. Additionally, knowing which other shows have similar fan bases can inform programming decisions to schedule similar content together in order to increase engagement and retention.
Additionally, demand data can be used to help with making distribution decisions. For example, knowing which platforms to target for distribution can help maximize the potential profits of a TV series like "Loki." Evaluating whether the show has a dedicated yet small fandom or whether it has broad appeal and can attract new subscribers to a streaming platform can help executives plan ahead.
Finally, executives can use demand data in order to help with content valuation. Evaluating how much demand impacts the valuation of "Loki" can inform TV series financing companies on what to invest and what return they can expect to get. Parrot Analytics, for example, provides an independent measure of its global performance across six dimensions, allowing executives to evaluate the economic worth of the show.
To sum up, with the help of demand data, executives at different entertainment companies can make more informed decisions in content acquisition, programming, and distribution, and have data to inform content valuation with real-time consumer demand insights. "Loki" is a strong example of a show that can illustrate the usefulness of demand data in making important strategic decisions.
