For entertainment executives, having access to demand data can prove invaluable in making informed content, acquisition, distribution, and programming decisions. This data can help them identify the most valuable content for their target audience and make decisions that will maximize engagement and revenue. The recent performance of "Loki" in Germany during March 2024 is a perfect example of how demand data can be used to inform these types of decisions.
Content Valuation using demand data is important for OTT and SVOD platforms. "Loki" has outstanding demand in Germany, with an audience demand of 15.6 times the average show over the past 30 days. This outstanding demand indicates that the show has great value for the platform, making it a strategic asset. The show's decline in demand over the last 90 days should alert executives to investigate the reason behind the dip, so they can plan accordingly.
Understanding audience demand region-specifically is essential for content distributors and linear networks. For instance, "Loki" has excellent demand in Germany, ranking #47 and achieving 99.8 percentile in the drama genre, much higher than 99.8% of all drama titles in the region. By understanding the popularity of "Loki" in Germany, distributors can decide to provide the show for the region's specific target market.
Demand data further supports production companies and studios to make investment decisions. The genre-specific demand data will help studios to determine the type of content that has enough demand to warrant further production.
Entertainment talent agencies looking to partner with the best strategic talent for their clients can leverage demand data to explore "Loki." The show's affinity analysis provides insight into what other shows fans of "Loki" also like, including "Rick and Morty," "Monarch: Legacy of Monsters," and "Foundation," giving an idea of which talent and brand partnerships will expand the show's popularity beyond its core fan base.
These are just some of the many uses of demand data in the entertainment industry. However, it is important to note that the value of demand data transcends specific industry segments. From programming decisions to content acquisition and distribution decisions and a host of other industry-driven decisions, understanding the demand for a particular title is a valuable tool in decision-making for entertainment executives in the current market.
