Are you an entertainment executive seeking to make informed programming decisions, acquisition decisions or distribution decisions? Or maybe you are looking to figure out how demand relates to content valuation? We at Parrot Analytics can help you out.
Let's take a look at "Love & Death" for the month of December 2023 in Germany as an example of how demand data can be used to guide content-related decisions. With 2.5 times the audience demand compared to the average show in Germany over the last 30 days and a percentile rank in the biography genre of 97.0%, it can be concluded that demand for the series is high. However, we also observed that its demand has decreased over the past 90 days.
One way demand data can help with valuation is by helping you determine how much to spend on content. Parrot Analytics has developed a content valuation system that uses demand data to reveal the dollar value contribution of any content to any platform in any region. Using this system, you can determine the platform-specific marginal revenue contribution and how the title can drive engagement across the rest of the catalog. You can also calculate the ROI a specific title will bring to any given platform and assess a TV series' ability to drive subscriptions and mitigate churn.
Another way demand data can inform programming decisions is by identifying viewer preferences and tastes. In the case of "Love & Death," we noticed that it appeals to fans of "Yellowjackets," "Silo," "Poker Face," "Ted Lasso," "Rick And Morty," "Station 19," "The Blacklist," "Secret Invasion" and "Lessons In Chemistry." Based on this insight, you can make informed decisions about what type of content to produce or acquire to support global SVOD expansion or what genres to consider when trying to attract new subscribers to your service.
Demand data can also guide distribution decisions. Travelability is the dimension that measures a show's international demand relative to its home market. For "Love & Death," its travelability is good, and its global performance across six dimensions is outstanding. By examining the top 10 global markets where "Love & Death" is most in-demand in the last 30 days, we find that it is outperforming the demand of the average TV show in each of these markets. This can help guide distribution decisions by indicating where a show might be most successful if it were to be distributed to other markets.
Finally, demand data can help with audience retention and growth. For example, you can use demand data to understand viewer preferences and recommend other shows they might be interested in. It can also help identify under-monetized titles and find new opportunity markets for content distribution.
In conclusion, there are many ways that demand data can guide content-related decision making for entertainment executives. At Parrot Analytics, we have developed a content valuation system that makes use of demand data to reveal the dollar value contribution of any title in any region. With our assistance, you can determine what type of content to produce or acquire, guide distribution decisions, and inform ways to retain current and attract new subscribers to your service.
