As an entertainment executive, demand data can help you make more informed decisions about content acquisition, distribution, and programming. Let's take the example of "Love & Death" in Germany during January 2024.
Firstly, demand data can be used to determine content valuation. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. With "Love & Death" having 2.7 times the audience demand of the average show in Germany over the last 30 days, it can be considered a valuable title for any platform looking to acquire it.
Demand data can also inform acquisition decisions. Examining the top 10 global markets where "Love & Death" is most in-demand over the last 30 days shows that this TV series outperforms the demand of the average TV show in each of these markets. Russia is "Love & Death"'s number one market globally with the show achieving outstanding audience demand of 7.8x. If you are a content distributor looking to acquire "Love & Death," this data can inform your decision to prioritize these markets in your distribution strategy.
Programming decisions can also benefit from demand data. Knowing that "Love & Death" has higher demand than 97.1% of all biography titles in Germany can inform programming decisions for linear network or pay TV network executives. This information can guide their decision to schedule "Love & Death" or other biography titles at a time when they believe viewership is highest.
Distribution decisions can also be informed by demand data. By knowing that "Love & Death" achieved the peak rank of #791 in Germany and then dropped in rank by 371 spots during January, content distributors can make decisions on distribution platforms where the TV series may have the most success. If a certain platform isn't performing well in Germany, then it may not be worth the investment to acquire the show for that region.
Finally, demand data can be used to assess the performance of the TV series in terms of momentum and longevity. For "Love & Death" in Germany, its momentum, the pace of growth, is exceptional, while its longevity, how well audience demand is maintained over time, is only okay. Content distributors or TV series financing companies can use this data to determine if they should invest in more episodes or future seasons of "Love & Death."
Overall, demand data can be the key to making informed content decisions as an entertainment executive. Whether it's for content valuation, acquisition, distribution, programming, evaluating momentum or longevity, or any other factors, keeping an eye on audience demand is essential for success in the entertainment industry.
