As an entertainment executive, you can use demand data to make more informed decisions regarding programming, content valuation, and distribution. One example of utilizing demand data would be analyzing the demand for "Marvel Studios: Legends" in Germany in December 2023.
First, we can analyze the level of demand for the show, which is 2.4 times the average show in Germany over the past 30 days. By comparing this to the demand for the average show in Germany, you can begin to understand how well the show is performing. Additionally, focusing on the show's peak rank (#745) and the decrease in rank by 204 spots during December provides insight into the levels of demand for the show during the period.
You can also analyze the audience's behavior and preferences by looking at the top shows that "Marvel Studios: Legends" audiences in Germany liked. Mentioning the audience's preference, along with analyzing the changes in audience demand over time, can provide a better understanding of the audience and their viewing behavior.
Furthermore, the Parrot Pulse for "Marvel Studios: Legends" offers additional dimensions of analysis. Comparing the show's audience demand in different international markets can provide insight into its travelability. Additionally, assessing the show's momentum, longevity, reach, and franchisability can provide a more rounded view of the show's performance. The measurement of the show's travelability, which quantifies a show's international demand relative to its home market, is essential for businesses looking to expand their product to new international markets.
By comparing the performance of "Marvel Studios: Legends" over the last 30 days versus a 1-year rolling period, you can understand how audiences have responded to the show's content over a more extended period and adjust your programming or distribution strategies accordingly.
Moreover, utilizing demand data can help businesses ensure that they are distributing content with the highest levels of demand and producing high-demand content. They can also gauge content's monetization potential accurately, understand where they should focus their marketing efforts and create content that resonates with their audience. All these will help drive consumer engagement, increase audience retention and mitigate churn, which ultimately leads to increased revenue.
