Attention all entertainment executives! Are you wondering how you can make more informed content, acquisition, distribution, or programming decisions? Here's an example of how demand data can help you.
Let's look at "Mord Mit Aussicht," a TV series in Germany that aired from 2008 until 2024. During December 2023, "Mord Mit Aussicht" experienced increasing demand in Germany. Compared to the average title, the show's demand was 4.9 times higher in the last 30 days, an 5.6% increase from the previous year. This is a good sign for the show's content valuation since it indicates their audience is growing. The show's rank increased by 236 spots in December, reflecting its popularity.
One metric provided by Parrot Analytics is the Parrot Pulse, which measures a show's performance across six dimensions. Their findings about "Mord Mit Aussicht" revealed okay worldwide audience demand, poor travelability, poor longevity, poor momentum, poor franchisability, and poor reach. This means that while the show is doing well in Germany, there is a potential opportunity for growth elsewhere.
Demand data can help inform decisions about content valuation, acquisition, or programming. Content valuation can be established by revealing the dollar value contribution of any title to any platform. Additionally, executives can use demand data to determine how much to spend on content and how to optimize their marketing campaigns ahead of a premiere.
One of the benefits of demand data is that it can answer many different questions at once. Demand data can inform decisions related to supply and demand, subscriber acquisition, or subscriber retention. For example, executives can determine which titles to buy to keep current audiences happy or which titles will attract new subscribers to their streaming platforms.
In summary, demand data is a powerful tool for informing both content valuation and strategic decision-making. By examining demand data for "Mord Mit Aussicht," executives could make data-driven decisions about acquiring or producing new content and identifying areas for growth in new markets.
