As an entertainment executive working in the industry, leveraging demand data can help you make more informed decisions regarding content valuation, acquisition, distribution, and programming. In this regard, Parrot Analytics offers a content valuation system powered by global content demand and supply, which can reveal the dollar value contribution of any title to any platform in any region. By examining the demand data for "Mord Mit Aussicht" in Germany during January 2024, we can draw some insights on how this information could be valuable to entertainment executives.
One question that content valuation can answer is, "How much is my series worth?" Using demand data, we can quantify the value of content to a particular platform, region, or audience. In the case of "Mord Mit Aussicht," the show has 3.1 times the audience demand of the average show in Germany over the last 30 days - a good result. Additionally, we can calculate its audience demand valuation to show the dollar value contribution of the show to any platform.
Another question that demand data can help answer is, "What type(s) of content exhibit an opportunity to acquire or produce?" By analyzing audience demand for "Mord Mit Aussicht," executives can gain insights into what types of content are resonating most with their audience. Additionally, demand can be used to map local whitespaces and monitor which genres are most popular in particular regions.
Demand data can be particularly useful for subscriber retention and acquisition. By analyzing the demand data, executives can determine which titles should be bought or produced to keep current subscribers happy or attract new ones. Additionally, demand enables competitive benchmarking, which can help you compare your content against other titles available on the market.
Finally, demand data can help inform platform and network fit. While "Mord Mit Aussicht" may not have much travelability or spin-off potential, it could be an attractive title for German audiences on various platforms or linear TV networks. Additionally, demand data helps you assess a TV series' ability to drive subscriptions and mitigate churn. If a show has sustained demand, it requires less marketing spend and thus, offers better ROI.
In conclusion, demand data is an essential tool for any entertainment executive working in the industry. The insights drawn from the analysis of "Mord Mit Aussicht" highlights how demand data can be used to make more informed decisions. From content valuation to subscriber retention and acquisition, demand data offers executives the insights that they need to make the right decisions concerning their content.
