If you are an entertainment executive looking for insights on how to make more informed content decisions, acquisition decisions, or distribution decisions, there are several ways in which demand data can help you. Using the example of "Mysteries Of The Abandoned" and the insights we have on its demand in December 2023 in Germany, let us explore a few of these ways.
1. Content Valuation: Using demand data, you can calculate the value (or ROI) of a specific title for any given platform. The Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. In the case of "Mysteries Of The Abandoned," its demand in Germany has been increasing recently with 4.6 times the audience demand of the average show in Germany over the last 30 days. This indicates a good value of the show in this market.
2. Competitive Benchmarking: By comparing the performance of "Mysteries Of The Abandoned" against other titles available on the market, you can gain insights on how it is faring in terms of audience demand. It is interesting to note that the show outperforms the demand of the average TV show (1x) in each of the top 10 global markets where it is most in-demand over the last 30 days, including Germany. This means that it is a strong competitor in the market and has high value.
3. Subscribers Acquisition and Retention: The demand for a show can inform your decisions on which titles to buy if you want to grow or maintain your platform's audience. In December, audience demand for "Mysteries Of The Abandoned" has increased in Germany by 50.0%. This showcases that the show has the potential to attract new subscribers and retain current subscribers.
4. Optimal Release Strategy: By understanding the demand trends of a show, you can optimize your release strategy, making decisions on when and where to release new episodes. For instance, the demand for "Mysteries Of The Abandoned" spiked in late December in Germany. Understanding these spikes can help the platform release new content when the demand is high.
5. Discovery and Recommendation: Demand data can help ensure your content is being seen by the right audience on your platform. For instance, knowing that shows such as "The Curse Of Oak Island: Drilling Down", "Wicked Tuna", and "Gold Rush: Dave Turin's Lost Mine" are similar in demand can help with recommendations and discovery of new content for viewers who are already fans of "Mysteries Of The Abandoned."
In conclusion, in an era where audience demand has become an essential metric for measuring the popularity of TV shows, executives in the entertainment industry must rely on data-driven insights to help them make more informed content decisions. Demand data provides these insights, and using the example of "Mysteries Of The Abandoned" in Germany, we have been able to show the numerous ways in which demand data can help inform the strategic decision-making process.
