As an entertainment executive, you can leverage the power of demand data to make more informed content, distribution, acquisition, and programming decisions. In this analysis of the "Mysteries of the Abandoned" series, Parrot Analytics provides you with insights that can help you evaluate the show's performance in Germany and globally.
One crucial application of demand data is content valuation, which can help you determine how much a show is worth to your platform. The Parrot Analytics content valuation system is powered by global content demand and supply and can reveal the dollar value contribution of any title to any platform in any region. For example, Parrot Analytics reports that the demand for "Mysteries Of The Abandoned" is good, with 4.3 times the audience demand of the average show in Germany over the last 30 days. This information indicates that the show may have a high value.
Demand data can also help decide which titles to acquire or produce. You can use this data to discover what types of content exhibit opportunities. In the case of "Mysteries Of The Abandoned," insights such as which other shows its fans like, including "Moonshiners," "Diners, Drive-Ins And Dives," "Engineering Catastrophes," and more, can provide you with valuable information. Additionally, you can determine how much global appeal the title has and how much funds to allocate to maximize content investments.
Moreover, demand data can aid in subscriber acquisition and retention by revealing which titles will keep your current audience happy, thereby reducing churn, and which titles you should acquire if you want to grow your audience. In the case of "Mysteries Of The Abandoned," the data shows that its demand spiked in mid-February 2024 in Germany. This information can prompt you to pay closer attention to the show and increase its visibility to attract new audiences.
Demand data can also help optimize your release strategy and pricing. Knowing the best release strategy for a show can maximize its impact and success. For "Mysteries Of The Abandoned," insights such as the peak rank of #206 in Germany can help you determine more effective release timing.
Furthermore, demand data can help you map local whitespaces and identify what genres are resonating with your current audience. In the case of "Mysteries Of The Abandoned," audience demand data reveals that the documentary genre has outstanding demand in Germany, which provides you with the opportunity to explore other documentary titles and produce content that meets your viewers' needs.
Ultimately, the primary benefits of demand data analysis for content executives are that it provides quantitative measures of the audience's interest in a given title and reveals trends and patterns over time. This data can inform your content investment decisions, help you discover opportunities for expansion, and identify under-monetized titles that may have potential for growth.
