As an entertainment executive, you need to make informed decisions when it comes to content production, acquisition, distribution, and programming. Demand data can be used to help you make these decisions and ensure that your investments are more strategic.
Taking the example of "Niloya", we can see how demand data could inform content acquisition decisions:
- Content valuation: Demand data provides an economic valuation system powered by global content supply and demand. As "Niloya" has demand 6.7 times the average show, we can infer that it has a higher value than an average show. Parrot Analytics' content valuation system enables decision-makers to quantify the value contribution of any title to any platform in any region. You can use this system to calculate ROI for any title and assess its ability to drive subscriptions and reduce churn.
- Audience demand: Using demand data, you can determine how popular a show is relative to others in the market. "Niloya" has demand that is significantly higher than others, so it could be a great acquisition for platforms looking to boost their audience engagement. This show particularly appeals to the animation genre, making it a potential target for platforms catering for younger viewers.
- International demand: "Niloya" has a poor travelability rating, meaning that it has weak international demand relative to its home market. The show's demand in Germany represents only 36% of its demand in Turkey. Entertainment companies looking to expand globally could use this information to focus their content efforts on markets outside of Germany where "Niloya" has higher demand.
- Momentum: Over the last 90 days, "Niloya" has gained popularity in Germany. Demand has increased compared to previous months. This information is valuable for making programming decisions since it suggests that "Niloya" is on an upward trajectory. You could use this to inform when and how often to air the show.
- Franchisability: Spin-off potential for this show is poor. This can inform decisions about whether or not to develop spin-offs or franchises based on "Niloya".
Overall, it is clear that demand data can provide a valuable source of insight for entertainment executives. By using analytics tools like Parrot Analytics, decision-makers can make more informed decisions about content investments, programming and distribution strategies, and new market targeting. This will ultimately result in more effective content acquisition decisions and improved engagement with audiences that will drive revenue and growth for entertainment companies.
