Demand data is quickly becoming the most to go-to tool for entertainment executives in making content, acquisition, distribution and programming decisions. Parrot Analytics is the leading authority in analyzing global audience demand, providing insights and data that directly inform these decisions. And the analysis of "Only Connect" provides interesting insights into how to use demand data to make more informed decisions.
For instance, entertainment executives can leverage demand data to determine the content to invest in or acquire, thereby facilitating better-informed financial valuation. One way to utilize demand data is to determine a title's dollar value contribution to any platform in any region. "Only Connect" is a popular quiz show that has 4.3 times the audience demand of the average show in Germany in December, indicating the show's significant influence in the country. Also, based on the Parrot Pulse measurement, which measures among other things longevity, momentum, and reach, the show has an excellent longevity and momentum, making it a valuable content if it is part of the larger strategy.
Another way to utilize demand data is to understand the upcoming productions to optimize or invest in. Entertainment executives can leverage demand data to identify trending elements that fans like or anticipate and create a production that resonates with their taste for success.
Furthermore, demand data can inform acquisition decisions of content distributors, linear networks, and pay-TV networks. Entertainment executives can utilize this data to showcase demand to potential suitors whose platform would benefit the most from their exclusive content.
Demand data is also essential for TV executives in deciding the best content for subscribers' acquisition and retention. Based on the top 10 global markets where "Only Connect" has the most demand, entertainment executives can acquire or produce such content that appeals to viewers globally, which would be instrumental in attracting and retaining subscribers.
Finally, "Only Connect" is an excellent example of how demand data can drive better understandings of how to value content. For instance, demand data can be used to determine the baseline value of a title or assess a TV series' ability to drive subscriptions and mitigate churn. With the way demand has increased significantly both on a rolling year and monthly basis, "Only Connect" could be considered as a strategic asset for streaming platforms and a model for future acquisitions.
