Are you an entertainment executive looking to make more informed content acquisition, distribution, or programming decisions? Look no further than demand data. At Parrot Analytics, we've developed a content valuation system that uses global audience demand to determine a show's value, and we have the tools you need to make the most of this data.
Take, for example, the popular quiz show "Only Connect," which has been broadcast since 2008. By analyzing audience demand over the course of January 2024 in Germany, we can extract valuable insights that can inform strategic decisions. "Only Connect" had 5.9 times the audience demand of the average show in Germany during this period, with only 8.6% of TV shows having a comparable level of demand. The show had a peak rank of #349 in Germany, moving up by 99 places throughout the month.
However, "Only Connect"'s positive demand performance extends beyond Germany to other countries. In Canada, the show outperformed the average with outstanding audience demand of 8.8x. Australia was ranked second globally, and demand for the show was outstanding there as well. The United Kingdom, United States, Norway, Netherlands, Sweden, and Denmark also had good to okay audience demand for the series.
Demand data can also reveal important observations on a show's momentum, longevity, and reach, and can answer questions around content valuation, including how much a show is worth, how its value compares to other titles, and how it drives subscriptions and reduces churn. By identifying audience tastes and preferences, content producers can uncover whitespace opportunities and optimize their content for success while content distributors and networks can decide which titles to acquire or produce and which platforms to target based on global interest and demand.
Other valuable insights that demand data can provide for entertainment executives include pre-release marketing optimization, competitive benchmarking, travelability, and franchisability. In short, if you're not leveraging global audience demand data to inform your decision-making process, you're missing out on a wealth of valuable insights that can help you make more informed decisions and increase your chances of success!
