As an entertainment executive, it's important to stay data-driven in content decisions. Understanding audience demand helps ensure that content investments are profitable and resonate with audiences. By leveraging demand data, executives can make informed decisions regarding content valuation, acquisition, distribution, and programming.
For example, let's take the TV show "Pennyworth" and use its audience demand data from December 2023 in Germany to illustrate how important it is to evaluate demand data when making entertainment decisions.
According to Parrot Analytics data, "Pennyworth" has outstanding demand in Germany, with 8.3 times more audience demand than the average TV show in the country from the last 30 days. It has an excellent rank of #236 out of all the TV shows in Germany.
Moreover, demand for the show has been increasing recently, indicating that "Pennyworth" is growing in popularity among German audiences. Additionally, the show ranks in the 98.9th percentile in the drama genre, which shows it has more demand than 98.9% of all drama titles in Germany.
Looking at the top 10 global markets, we see that "Pennyworth" outperforms the demand average TV show in each of them. Also, the show has good travelability that can benefit its international expansion plans.
The Parrot Pulse, an independent measure of a show's global performance, reveals that "Pennyworth" has outstanding worldwide audience demand, good travelability, excellent longevity, and good franchisability. The show's momentum is perceived as poor.
In conclusion, understanding demand data and how it relates to content valuation is an effective strategy for helping executives make informed decisions regarding acquisition, distribution, or programming. With the use of demand data, executives can quantify the dollar value contribution of content, determine the ROI of a specific title, assess a TV series' ability to drive subscriptions and mitigate churn, and optimize release strategies and pricing. Therefore, on a case-by-case basis, executives should carefully evaluate demand data to ensure effective content decision-making.
