As an entertainment executive, the demand data for "Pennyworth" in Germany in January 2024 highlights several insights that can aid in making more informed content decisions. Demand data can be used to assess the value of the show and to make acquisition and distribution decisions.
Content valuation is crucial for any entertainment executive. Parrot Analytics' content valuation system, powered by global content demand and supply, enables the calculation of the dollar value contribution of any title to any platform in any region. The demand data for "Pennyworth" in Germany highlights that it has 7.7 times the audience demand of the average show in the region over the last 30 days. This information can help in quantifying the platform-specific marginal revenue contribution of the show and how it drives engagement across other content on the platform. The demand data can also be used to calculate the return on investment (ROI) that the show brings for the platform. Additionally, evaluating the show's ability to drive subscriptions and mitigate churn is important when valuing the content of any platform.
Using demand data, entertainment executives can tailor their acquisition strategies to meet the taste clusters of their specific audiences. The data shows that fans of "Pennyworth" in Germany also like "FBI", "Rick and Morty", and "Game of Thrones" among others. This information can help in the acquisition of similar content that appeals to the same audience in Germany.
Demand data also provides insight into how existing content can be optimized for success in different markets. The show has good demand in various global markets compared to the average show in each of those markets. The popularity in the U.S and Germany suggests that the show has potential in other parts of the world as well. For SVOD platforms, this type of supply and demand analysis can help in identifying the content that offers the most potential to add new subscribers.
The data also reveals that "Pennyworth" has good travelability, which means it has a positive international demand relative to its home market, and good franchisability potential. Using this information, the entertainment executive can explore how to further monetize the show through spin-offs or franchises.
Finally, the demand spike in mid-January for "Pennyworth" shows how demand data can power decisions regarding the optimal release strategy for content. Executives can use the demand data to determine the best time to release content, and how to price it for maximum success.
In conclusion, demand data can power many business decisions for an entertainment executive. It can inform content valuation, acquisition, distribution, and programming decisions. The demand data for "Pennyworth" in Germany provides valuable information that can guide strategic choices. By analyzing the increase in demand, the show's genre percentile, and its ranking, the entertainment executive can have a better understanding of its potential success and how to capitalize on it.
