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Using Demand Data: How TV Executives Can Make More Informed Content Decisions - A Case Study of Phineas And Ferb

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Parrot Analytics Insights - February 2024

As a TV executive, you can leverage demand data to improve your content decisions. Demand data can help you understand the content that resonates most with your audience and inspire you to produce similar content.

In the case of "Phineas And Ferb," demand data from Parrot Analytics shows that the show has 6.4 times the demand of the average show in Germany over the last 30 days and enjoys a high level of demand compared to other TV shows. It also shows a recent increase in demand, indicating that the show is growing in popularity.

Additionally, the data reveals that "Phineas And Ferb" ranks at the 98.1th percentile in the comedy genre, indicating that it has higher demand than 98.1% of all comedy titles in Germany. This can inform your acquisition decisions as you look for shows that fit the preferences of your audience.

Furthermore, "Phineas And Ferb" has outstanding longevity and momentum, with the pace of growth being outstanding, making it a strategic asset for streaming platforms. It also has outstanding franchisability, making it easy to develop spin-offs or franchises and, hence, generate more revenues for content distributors.

Demand data can also help you make informed decisions concerning marketing strategies and release schedules. In the case of "Phineas And Ferb," the data shows that demand for this TV series spiked in late February, revealing an ideal time to promote the show or release new seasons.

Finally, analyzing the top 10 global markets where "Phineas And Ferb" is most in-demand can inform content distribution decisions. In this case, the United States tops the list as the show's number one market globally, followed closely by the United Kingdom. This data is crucial in determining the countries to target when launching a new season of the show or when acquiring new content.

In conclusion, demand data can help you determine the value of a TV series for any given platform, provide insights on how a title drives engagement across the rest of the catalog, estimate the ROI a specific title will bring, assess a TV series' ability to drive subscriptions and mitigate churn, and inform decisions on supply and demand. With Parrot Analytics' content valuation system powered by global content demand and supply, you can make more informed content acquisition, distribution, programming, and content decisions.

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