The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, utilizing demand data can provide valuable insights to make more informed content, acquisition, distribution, and programming decisions. For instance, the demand data for Phineas And Ferb in Germany over the last 30 days reveals that it has 3.1 times the audience demand of the average show in Germany, making it a popular program.
The application of content valuation can use demand data to assess the worth of a TV series to any platform in any region globally. With Parrot Analytics content valuation system, you can calculate the dollar value contribution of any title. Therefore, based on the strong demand of "Phineas And Ferb" in Germany, an executive can calculate its value to a streaming platform in Germany, leading to an informed decision on what price to acquire or license the show for distribution.
Additionally, the top 10 global markets where "Phineas And Ferb" is most in-demand over the last 30 days provides insights that can assist executives in programming decisions. Executives can examine the trend of the top markets and decide if they want to create a marketing campaign targeted at those markets to further increase demand for the show.
Another way demand data can be useful is through audience affinity analysis. For instance, a look at the shows that fans of "Phineas And Ferb" enjoy, such as "Steven Universe", "Pokemon", and "My Little Pony: Friendship is Magic", can assist an executive in making informed content acquisition decisions.
Moreover, the Parrot Pulse for "Phineas And Ferb" provides data on six dimensions, with each dimension measuring different aspects of the show's performance. For example, travelability measures a show's international demand relative to its home market. Therefore, executives can assess whether Phineas And Ferb can be successfully launched in other countries.
Finally, an executive can explore audience demand trends over an extended period, like the one-year rolling basis for Phineas And Ferb, to identify how the show has performed over time. Long-term analysis of demand data can assist in making successful decisions concerning content acquisition, programming and distribution.
In conclusion, the use of demand data through Parrot Analytics can provide insight to help executives make more informed content, acquisition, distribution, and programming decisions. The analysis of "Phineas And Ferb" in Germany, with its 3.1 times the audience demand of the average show, provides a case study for how demand data can be analyzed and utilized effectively.
Phineas And Ferb's travelability to Germany in the last 30 days is 11%, which means that the audience demand for Phineas And Ferb is 11% of the demand in its country of origin, United States. Click through to another market to discover how well Phineas And Ferb travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Phineas And Ferb is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Phineas And Ferb, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global tv demand content analytics from Parrot Analytics for Phineas And Ferb in Germany. We provide our partners with valuable SVOD analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.