Demand data is a powerful tool that can be used by executive decision-makers in the entertainment industry to make informed content acquisitions, programming, distribution, and production decisions. Take the example of “Shark Tank” in Germany for February 2024. By analyzing demand data for this show, executives can make the following decisions:
1. Content valuation: Parrot Analytics’ content valuation system is based on demand data, which makes it an ideal tool to determine the value of a show like “Shark Tank." The system can reveal the dollar value contribution of the show to any platform in any region. This type of analysis can help executives decide how much they should spend on content and which titles are driving engagement and subscription growth.
2. Programming decisions: By examining the demand data, executives can make better decisions about the type of content they should produce or acquire. For instance, the show’s travelability measure shows that its international demand is outstanding, meaning that it has potential in many other markets outside of its home country. Executives can use such information to make decisions on how to develop an optimal release strategy and ensure that content is being seen by the right audience on the platform.
3. Acquisition decisions: Demand data can help executives determine which titles should be acquired to grow their audience and retain subscriber loyalty. By examining which shows are popular in different countries, executives can find potential markets for content distribution that they may not have explored before.
4. Distribution decisions: By analyzing the top 10 global markets where “Shark Tank” is most in-demand, executives can decide which platforms to target for distribution. For instance, the show’s number one market globally is the United States, which has outstanding audience demand of 11.8x. Executives can use such information to determine the best platform to release content and where to allocate their funds to maximize content investments.
5. Competitive benchmarking: Demand data can be used to compare a show’s performance against other titles available in the market. In the case of “Shark Tank”, it’s performing well as it has 6.0 times the audience demand of the average show in Germany over the last 30 days. Moreover, it ranks at the 98.5th percentile in the reality genre in February, meaning it has higher demand than 98.5% of all reality titles in Germany. Comparing its 1-year rolling demand basis versus the last 30 days, decision-makers can dig deeper to uncover whether there is a downward trend of popularity seen or whether the show continues to maintain its viewership.
In conclusion, the demand data provided by Parrot Analytics can give executives in the entertainment industry insights that can shape their decision-making processes. In the case of “Shark Tank,” the demand data sets out the show’s high travelability, outstanding longevity, and high ranking internationally. These valuable insights can help decision-makers in all sectors of the industry pick content that’s demanded by viewers thereby maximizing their return on investment.
