The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you might be curious to know how demand data can help you make more informed content decisions. Looking at a TV show like "Shark Tank," which has been a fan favorite for 15 seasons, let's see how demand can be used for valuation, acquisition, and distribution decisions.
First, let's take a look at what demand is, and how it can be used to value content. Demand data reveals the total audience interest in a show. It looks beyond just ratings or views, incorporating social media mentions, fan campaigns, file-sharing data, and other sources of audience engagement. This is why Parrot Analytics uses demand data to build an economic valuation system. It provides TV executives with a dollar value of their content, how much it contributes to a platform, and how best to maximize its value. When we examine the data for Shark Tank in Germany, we can see that the show has 8.7 times the audience demand of the average show in Germany over the last 30 days. Such high demand indicates that this show is a highly valuable asset for a streaming platform, linear network, or pay TV network.
When we examine the show's performance in Germany, we see that the show has been consistently increasing in popularity over the last three months, and demand has spiked in late March 2024. Such information will be helpful for content executives and TV producers to determine the best timing to release new episodes in different markets based on the demand trends.
One facet of demand that content executives can exploit for acquisition decisions is identifying under-monetized gems in the content library. Using demand data, we can identify who is consuming content and at what rate, plus identify the most competitive content on the market. This can inform acquisition decisions, helping executives to determine which titles should be purchased to grow subscribers or retain current ones. In the case of Shark Tank, audience demand for the show has increased in Germany by 22.9% in March 2024. This information could be valuable to content distributors who want to license the show in this market.
Another way Shark Tank's demand data can be leveraged is for distribution decisions. The information about where the show has the most significant demand enables entertainment executives to identify the best platforms to target for distribution. In addition, using taste clusters revealed through demand data, we can see the kinds of viewers who consume the show, enabling content executives to partner with the appropriate brands or talent to expand the audience.
Lastly, momentum and reach are additional dimensions of demand that content executives can take into account when programming their channels or platforms. Momentum indicates the pace of growth, and in the case of Shark Tank, it has been outstanding. The reach metric is powerful for acquisition and programming decisions. It enables content executives to know how widely accessible a show is to a particular audience. In the case of Shark Tank, its outstanding reach suggests that the series has universal appeal and can attract new subscribers to a platform or network.
To summarize, demand data provides insights that are invaluable to content executives making informed valuation, acquisition, distribution, or programming decisions. The analysis of Shark Tank's demand data reveals its incredible value, and entertainment executives can leverage this information to make more informed decisions around acquisition, distribution, and monetizing content to meet the needs of specific markets.
Shark Tank's travelability to Germany in the last 30 days is 48%, which means that the audience demand for Shark Tank is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Shark Tank travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Shark Tank is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shark Tank, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Business Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:05 p.m. PST using television demand analytics from Parrot Analytics for Shark Tank in Germany. We provide our partners with deep television industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.