As an entertainment executive, it is important to make data-informed decisions regarding content valuation, acquisition, distribution, and programming. One of the key sources of such data is audience demand. By analyzing the performance of "Sofia The First" in Germany in February 2024, we can see how demand data can be used to make informed decisions:
- Content valuation: Demand data can be used to estimate the economic value of a title. By calculating the dollar value contribution of a title, you can make more informed decisions on how much to invest in content. In the case of "Sofia The First," its demand in Germany is 3.3 times the average show and higher than 96.3% of all family titles in the country. This high demand can be used to argue for a higher valuation of the series when negotiating deals or pricing it for a streaming platform.
- Acquisition decisions: By examining the top 10 global markets where "Sofia The First" is most in-demand, we can see where the show's popularity lies. For this series, the United States is its top market, followed by the Philippines, Kenya, Venezuela, Nigeria, South Africa, Paraguay, Brazil, and the United Kingdom. This information can be used to decide in which markets and platforms to make the show available and to optimize its reach and revenue generation potential.
- Programming decisions: Demand data can be used to reveal information on the performance of the show in terms of audience size, frequency, and satisfaction. For example, the demand for "Sofia The First" in Germany decreased by 235.0% in February, signaling to broadcasters the need to modify its programming strategy perhaps by reviewing the scheduling, advertising, or marketing. Similarly, identifying the related shows with an audience overlap with "Sofia The First" can assist in creating viewer-friendly program blocks or designing targeted promotional campaigns for them.
- Distribution decisions: Understanding the travelability of a show, or its international appeal relative to its home market, is crucial when deciding what content to export into new markets or to create spinoffs. The travelability of "Sofia The First" is assessed as good, indicating its good potential for international distribution and franchise marketability.
In conclusion, demand data based on global content consumption patterns is an essential tool for entertainment executives working in diverse sectors of the industry. It provides insight into what content trends are popular in which markets and to what extent and how to make better decisions on programming, acquisition, valuation, and distribution. The case of "Sofia The First" in Germany is an illustration of how demand data can be used to better understand a title's performance and potential in different markets.
