The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can leverage the power of demand data to inform your content valuation, acquisition, distribution, and programming decisions. One way to do this is by analyzing the demand data of your titles against other shows in the same category or genre. For instance, let's take the case of "Sofia The First" for the month of March 2024 in Germany.
At 2.4 times the audience demand of the average show in Germany over the last 30 days, "Sofia The First" has a good level of demand. It ranks at the 94.3rd percentile in the family genre, meaning it has higher demand than 94.3% of all family titles in Germany. However, demand has been decreasing recently, with a decline from 2.8 times the average over the last 90 days.
The Parrot Pulse for "Sofia The First" provides an independent measure of its global performance across six dimensions, namely Worldwide demand, Travelability, Longevity, Momentum, Franchisability, and Reach. "Sofia The First" scores outstanding in Worldwide demand, Longevity, and Momentum, indicating that it has a stable and growing fan base across markets. Its travelability is good, suggesting that there is an opportunity to explore distribution in other markets. Its franchisability and reach are also good, which means that audiences show potential interest in spin-off and future content.
You can use demand data to analyze the show's popularity in various markets. For instance, "Sofia The First" outperforms the demand of the average TV show (1x) in each of the ten markets where it is most in-demand. This could offer insight into which markets demand content like "Sofia The First," providing options for expansion in regions that have high demand for the show.
Demand data also enables you to explore audience tastes in specific genres and categories. By comparing audience demand, for example, we can see that fans of "Sofia The First" are similarly interested in shows like "My Little Pony: Friendship Is Magic, "Dawn Of The Croods," "Puppy Dog Pals," "Sesame Street," "PAW Patrol," "Vampirina," "Niko And The Sword Of Light," "Nella The Princess Knight," and "Spongebob Squarepants," giving you insight into the types of content that could be appealing to the same audience.
In conclusion, by using demand data, you can make informed decisions concerning content valuation, programming, acquisition, and distribution. All of which can help you make strategic investments in your TV series that ensure growth, outreach, revenue and—last but not least—viewer satisfaction.
Sofia The First's travelability to Germany in the last 30 days is 19%, which means that the audience demand for Sofia The First is 19% of the demand in its country of origin, United States. Click through to another market to discover how well Sofia The First travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Junior‘s Sofia The First is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sofia The First, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for Sofia The First in Germany. We provide our partners with comprehensive media industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.