As an entertainment executive, you are tasked with making informed decisions on content acquisition, distribution, programming, and content valuation. This is where demand data comes in handy. Let's take the example of "Squid Game" in Germany in December 2023.
Demand data can be leveraged to evaluate the potential performance of content in a given market. In the case of "Squid Game," we can see that its demand is good in Germany, with 7.2 times the audience demand of the average show in the market over the last 30 days. This information can help executives make more informed acquisition decisions as it can serve as an indication of the expected performance of a show within a specific geographic area.
Content valuation is another area where demand data can be beneficial. Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. In the case of "Squid Game," the show has outstanding global audience demand and travelability, which quantifies its international demand relative to its home market. This information can be utilized to value the show in Germany and worldwide and make informed content valuation decisions.
When considering programming decisions of what to air and when, demand data can be a valuable tool in determining what audiences want to see at any given time. "Squid Game" experienced a demand spike in early December 2023 in Germany, which can serve as an indication of a potential programming opportunity. Executives can also leverage demand data to make informed decisions about release strategy and pricing for a piece of content.
Additionally, demand data can provide insight into audience taste clusters that can inform acquisition and programming decisions. For example, we can see that fans of "Squid Game" also like "Loki," "The Mandalorian," and "The Witcher," which can be valuable information when considering new acquisitions or programming decisions on what to air alongside "Squid Game."
Finally, when evaluating distribution decisions, demand data can inform decisions on which platforms to target for distributing content. This can be done by assessing where the show has the most demand and which regions may be underserved. The top 10 global markets for "Squid Game" are all performing outstandingly, with Russia taking the number one spot and demand exceeding the title average in each of the top 10 markets. This information can inform decisions on how to distribute the show in Germany and elsewhere in the world.
In conclusion, demand data is a powerful tool that can be used to make more informed content acquisition, distribution, programming, and content valuation decisions. With access to these insights, entertainment executives can optimize their business strategies and make decisions that lead to success.
