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Maximizing Success: How Demand Data Can Inform Entertainment Executive Decisions for Content, Acquisition, Distribution, and Programming Using 'Squid Game' in Germany as a Case Study

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Parrot Analytics Insights - February 2024

If you're an entertainment executive looking to make informed content decisions, the demand data for "Squid Game" in Germany in February 2024 provides useful insights. The show has 5.9 times the audience demand of the average show in Germany over the past 30 days, indicating a good level of demand. Furthermore, "Squid Game" has higher demand than 97.9% of all drama titles in Germany, making it a highly desirable title.

Demand data can also help you evaluate your content acquisition decisions. In the case of "Squid Game", it has a worldwide audience demand across all platforms, making it a valuable acquisition for any platform. Moreover, its travelability is outstanding, suggesting that it has excellent international demand.

Demand data also provides guidance for distribution and programming decisions. With a decrease in demand of 75.0% in Germany during February, it's clear that sustainable promotion is necessary to maintain the momentum of the show. Additionally, by examining the top 10 global markets where "Squid Game" is most in-demand, you can gain better insights into the show's performance in various regions, which can inform your global distribution strategy.

Demand data can also reveal information about a show's potential for content valuation. The content valuation system powered by global content demand and supply can quantify the platform-specific marginal revenue contribution of "Squid Game" and calculate its ROI for any given platform.

Finally, demand data provides insights into the show's momentum, franchise potential, and reach. The Parrot Pulse for "Squid Game" reveals that the show has outstanding momentum, franchisability, and reach. This suggests that it's a valuable title that can be leveraged for future content development and marketing campaigns.

In conclusion, demand data such as that for "Squid Game" provides valuable insights for entertainment executives looking to make content, acquisition, distribution, and programming decisions. By using demand data to guide their decisions, executives can increase the chances of success for their shows and platforms.

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