As an SVOD platform executive, you can use demand data to make more informed content and acquisition decisions. In the case of "The Cleveland Show," we see that it has 2.7 times the audience demand of the average show in Germany over the last 30 days. This is an indicator of good demand. You can also compare the show's demand to other popular shows in the genre, and we find that "The Cleveland Show" ranks at the 95.6th percentile in the drama genre in Germany. Additionally, we see that audience demand for the show has been increasing recently, indicating an opportunity for growth in popularity.
Using Parrot Analytics' content valuation system based on demand data, you can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. You can calculate the ROI a specific title will bring for any given platform using demand data, and assess a TV series' ability to drive subscriptions and mitigate churn. This system can be particularly useful in determining how much to spend on content and how much a specific title is worth.
In addition to content valuation, demand data can also provide insights into regional and global performance of a TV series. For example, the worldwide audience demand across all platforms is good for "The Cleveland Show." The show also outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days.
Demand data can also inform decisions concerning supply and demand, and help you identify the types of content that exhibit opportunities for acquisition or production. In the case of "The Cleveland Show," we can see that demand for this show has decreased in Germany by 80.0% during December. This information can help you make informed content and programming decisions as to whether or not to invest in further marketing campaigns for the show in this region.
By examining the top 10 global markets where "The Cleveland Show" is most in-demand over the last 30 days, we can also identify potential untapped markets for the series. For example, demand for the show is good in Ukraine, Switzerland, Canada, and the United Kingdom. This information can be useful in deciding on distribution strategy and targeting specific platforms for distribution.
Overall, by leveraging demand data, SVOD platform executives can make more informed content, acquisition, distribution, and programming decisions, helping to maximize the ROI of their content investment.
