As a TV executive at a streaming platform or TV network, using demand data on a show like "The Flash" can provide key insights to help with content acquisition, valuation, distribution, and programming decisions.
One possible way to leverage demand data would be to inform content valuation. By revealing the dollar value contribution of any title, to any platform, in any region, Parrot Analytics' content valuation system can help determine how much to spend on content. For example, if "The Flash" has 18.2 times the audience demand of the average show in Germany, it can be assumed that it is a highly valuable asset to any German streaming platform. By calculating the ROI that the show could bring to the platform, executives can determine whether or not to acquire the show or invest additional funds in its marketing and production.
Additionally, examining audience demand can also help with programming decisions such as release strategy and pricing. Leveraging demand data of a show can help identify viewership trends across different regions and enable executives to develop targeted promotional campaigns to draw in more audiences. Furthermore, since "The Flash" features superhero themes, executives can examine audience demand data to identify local whitespaces and determine the optimal time and audience segmentation for releasing superhero-themed content.
Demand data can also help TV networks and studios with franchise opportunities. By examining a show's franchisability, executives can identify which titles have spin-off potential, thus expanding their footprint in the market. For example, "The Flash" has exceptional franchisability, meaning that the intellectual property could be monetized for future potential spin-offs or franchises.
Finally, examining audience demand data can provide executives with an understanding of how a show is performing with respect to average titles in different regions. For instance, "The Flash" in the Germany market peaked at 18.2 times the title average in the last 30 days, a 18.1% increase, which indicates that the show's popularity is increasing in the market. Executives can leverage this information to assess the show's potential as a driver of subscriptions and see how well it mitigates churn.
These are just some examples of how demand data, like that provided by Parrot Analytics, can be used to inform strategic business decisions for TV executives. By providing global insights into audience demand, executives can make more informed decisions, improving their ability to succeed in the ever-changing television landscape.
