The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. For example, let's look at the case of "The Flash" in Germany in March 2024. The demand data for the show indicates that it has been exceptional in terms of audience demand and popularity, with 16.1 times the audience demand of the average show in Germany over the last 30 days. Furthermore, the show ranks at the 99.8th percentile in the drama genre in Germany, placing it in the top percentage of all drama titles.
The demand data analysis of "The Flash" over the last 30 days in Germany can provide insights into content valuation. It enables you to calculate the dollar value contribution of the title to any platform. In this case, we can determine that "The Flash" brings exceptional audience demand and popularity to the table and therefore has a high value.
Demand data can also be used to inform programming decisions, such as which titles to acquire for your platform or network. In the case of "The Flash," it is outperforming the demand of the average TV show in every market, making it a strong candidate for acquisition. Additionally, the fact that it is doing well in markets outside of the United States demonstrates strong potential for international programming.
Moreover, demand data can inform acquisition decisions by identifying similar shows that are popular among the show's audience. For example, we know that fans of "The Flash" also like "Arrow," "Star Trek: Strange New Worlds," "Loki," "Star Trek: Picard," "Young Sheldon," "House Of The Dragon," "The Mandalorian," "Foundation," and "The Witcher." This reveals potential content that may perform well with the show's audience and informs decisions for acquisition or retention of similar titles.
Additionally, demand data can inform distribution decisions, such as which platforms to target for distribution of content. In the case of "The Flash" in Germany, we know that its demand data is exceptional and has performed exceptionally over time in terms of longevity and momentum. Therefore, distribution on a streaming service or SVOD platform may be ideal.
Beyond the demand data for "The Flash" in Germany, the global demand for the show can provide further insights for decision making. The show has excellent demand globally, including exceptional demand in the United States, the show's country of origin. This provides additional support for the acquisition of the show or potentially expanding its distribution network in the United States.
Overall, the demand data for "The Flash" in Germany in March 2024 provides valuable insights for entertainment executives that can inform strategic content, acquisition, distribution, and programming decisions. It can also aid in content valuation and performance analytics.
The Flash's travelability to Germany in the last 30 days is 40%, which means that the audience demand for The Flash is 40% of the demand in its country of origin, United States. Click through to another market to discover how well The Flash travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s The Flash is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Flash, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using global demand datasets from Parrot Analytics for The Flash in Germany. We provide our partners with valuable SVOD capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.