The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding the demand for a particular show can provide valuable insights into a series' current and potential success. For example, looking at the demand data for "Primal" in Germany during March 2024 can provide valuable information to inform content, acquisition, distribution, or programming decisions.
One way to use demand data to inform content decisions is through content valuation. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform, in any region. Understanding the popularity of "Primal" in Germany can give a TV executive an idea of how much the show is worth to that market or platform.
Acquisition decisions can also be informed by demand data. Using demand data, TV executives can determine if a particular show is resonating with audiences that the platform wants to target. Looking at the top 10 global markets where "Primal" is most in-demand can provide insights into where the show has the most potential for acquisition.
Demand data can also help inform distribution decisions. By examining travelability, TV executives can gauge a show's potential to perform well in international markets. Understanding the success of "Primal" in Germany can give TV executives an idea of whether or not the show has potential to succeed in other international markets, such as Russia or France.
Programming decisions can also be informed by demand data. For example, understanding the shows that fans of "Primal" also like can guide TV executives in curating a programming lineup that appeals to fans of the show.
Lastly, TV networks and platforms can use demand data to inform subscriber acquisition and retention strategies. Understanding which shows have high levels of demand can help platforms determine which shows to invest in to retain current subscribers or attract new ones.
In conclusion, demand data can provide valuable insights for TV executives when making content, acquisition, distribution, programming, and subscriber acquisition and retention decisions. By examining the demand data for a show like "Primal," TV executives can make more informed decisions that could lead to greater success for their platform or network.
Primal's travelability to Germany in the last 30 days is 58%, which means that the audience demand for Primal is 58% of the demand in its country of origin, United States. Click through to another market to discover how well Primal travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Primal is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Primal, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for Primal in Germany. We provide our partners with smart television series capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.